About Us
Advance Apparel is a leading B2B apparel wholesaler, specialising in licensed merchandise, souvenir clothing, and bespoke branded apparel for retailers, institutions, and businesses across the UK and Europe. With close to two decades of industry experience and a reputation built on trust, quality, and consistency, we have established ourselves as a go-to partner for high-quality garments that combine strong commercial appeal with premium craftsmanship.
Our expertise spans the entire apparel lifecycle—from concept and design to manufacturing and delivery—allowing us to offer a full-service solution tailored to each client’s unique needs. We supply a wide spectrum of garments including t-shirts, hoodies, sweatshirts, tracksuits, promotional wear, and corporate uniforms, with flexible production options that support both large-volume orders and low-minimum bespoke projects. Whether you’re launching a custom retail line or restocking a heritage collection, our team ensures precision, speed, and attention to detail at every stage.
Our licensed merchandise portfolio is among the most respected in the market. We are proud to be the exclusive license holders for Cambridge University and Edinburgh University apparel, and an official licensee for Oxford University merchandise. These long-standing partnerships reflect our commitment to authenticity, quality, and brand integrity. Beyond academic apparel, our ranges extend to destination-led souvenir collections stocked in leading retailers and tourist locations, as well as custom-designed clothing for corporate clients seeking high-impact branded wear.
At the heart of our operation is our own state-of-the-art manufacturing facility, which has recently doubled in size to 80,000 square metres. This expansion has significantly increased our capacity and efficiency, enabling us to meet growing demand across multiple product categories without compromising on quality. By keeping production fully in-house—from knitting, fabric cutting and stitching to printing, embroidery, finishing, and packing—we maintain full control over quality assurance, turnaround times, and ethical compliance.
Our production is backed by internationally recognised certifications that reflect our deep commitment to responsible manufacturing. We are certified by SEDEX and WRAP, demonstrating compliance with global standards for ethical labour, workplace safety, and supply chain transparency. In addition, we are ISO 9001 certified for quality management and hold OEKO-TEX certification, ensuring that all garments are free from harmful substances and safe for end users. These credentials are not just badges—they are a reflection of the standards we uphold across everything we produce.
Sustainability is woven into the fabric of our business. Over the past year, we’ve reduced our plastic packaging usage by 90%, and we’re on track to become entirely plastic-free by the end of 2025. We continue to invest in eco-conscious materials and cleaner production practices as part of our long-term commitment to environmental responsibility.
With unmatched industry expertise, robust manufacturing power, and a steadfast commitment to ethical and sustainable production, responsive service and fast distribution, Advance Apparel delivers apparel solutions that meet the highest expectations of quality, compliance, and style.